Some people might find it sort
of ironic that America Online is entering the online gambling industry
when online gambling is deemed illegal in America. However, we're not just
talking about America Online. This is America Online UK, which is apparently a
big difference folks. What's in a name anyways? AOL UK will only be doing
business in the UK, which the U.S. government seems to not mind one bit, so long
as nothing goes down within its own borders. The Unlawful Internet Gambling
Enforcement Act is supposed to protect people from the evils of gambling - but
just for its own citizens.
Apparently, it's okay if U.S.
backed companies encourage and profit off of citizens from other countries, no
matter the cost. This precisely seems to be the sentiments of several U.S. based
companies who have made the decision to enter the online based betting market in
the newly regulated United Kingdom. Yahoo UK and Yahoo Ireland have both already
taken up business in the online poker sector. AOL UK, on the other hand, will be
putting its stake in the online sports betting, which is a thriving industry in
In a recent press release AOL UK
announced they are partnering with the UK online bookie, JAXX, and that they
will begin taking live bets in late August. JAXX and AOL are actually long-term
partners, having teamed up to offer online lottery services in Germany since
2003. However, the world of online sports betting is a creature all its own.
VP of AOL Europe's Interactive
Marketing department, Michael Steckler, said their partnership with JAXX's
parent company, FLUXX, perfectly complements AOL's strategy to expand their
online betting service throughout all of Europe. In the meantime, AOL will be
learning how to best tap into the 70 billion that Britain currently generates
in online betting revenue.